The start of a Mini adventure.
This was probably one of the craziest pitch documents I’ve ever worked on. It was a proposal for the Goodwood Festival of Speed, which took place in the Summer of 2024.
I worked with the Identity Global agency, alongside a team based in London. A group of us were working on this deck at the same time – most of the team were creating renders for the Mini Park slides, while I put everything together in the deck. I also had free reign to source images from the BMW/Mini image library.
At the time, it was a subject very close to my heart as I was hoping to own a Mini in the next year; and that dream came to fruition in September of 2024 (see the My other life section here. The production of my car was delayed slightly, as it was one of the first of the new models launched at Goodwood.